Question 1
Analyze Soundbuzz and its business strategy using the
competitive force models. What strategies did it develop for dealing with
competitive forces?
Answer
The competitive force models have four concepts which are
new market entrants, substitute product and services, suppliers and customer.
Soundbuzz company in term of product and service, they improving their service
by create the technology that is MP3 player format which allowed them able
selling music in their website. Soundbuzz also started to threat the music
video contents which never treated online before; they launched ISPS Billing
System which is convenience customers for doing the payment when bought the
product on their website. In term of concept of the customers, Soundbuzz face
and responded to situation when B2B Model which is already abandon, because
they found that customer behavior are seeking to download music freely and make
much margin when launch B2C Model, so their change other alternative business
as their customers.
Question 2
What are the critical elements for an online music
service? Using the value chain model, analyze Sondbuz’s business processes.
Answer
Administration and
management
- Online and Mobile Music Company
Technology
- Independent record label ( content is secured by using digital right in management consisting web server and media server ), source from local.
Procurement
- Internet and finance industries
|
Inbound Logistic
|
Operation
|
Sales and Marketing
|
Service
|
Outbound Logistic
|
|
-Mobile Music Company
|
-Headquarters in Singapore has more than 750,000 tracks and 500,000
mobile music derivatives in database.
-Source form about 60 local and independent record labels.
|
-Internet
-Finance Industries
-Partnership
|
-Download Music (MP3 Format )
|
-Operate is market under own brand
-Partnership with digital music player manufacture
Broadband provided
|
Question 3
Why did Motorola acquire Sondbuzz? What synergies will
be created through this partnership?
Answer
The acquisition of Soundbuzz allows Motorola to expand
Motomusic beyond China, into India, Southeast Asia, Australia and New Zealand,
because Motorola has more than two years’ experience delivering mobile music to
customer through this partnership, its represents management current judgment
of future event. Motorola and Soundbuzz will be cooperating which is will seek
a big risk and uncertainties that could cause actual results; they have to
consider the future financial and so on. It is depending on how the way they
cooperate with each other.
Question 4
Explore the Soundbuzz Web site (www.soundbuzz.com).
Briefly describe its product , technology platform, payment method and revenue
model.
Answer
Product
- Downloadable music and video
- Digit right clearance
- Licenses from music publisher
- Music company
Technology Platform
- Bundled with created MP3 Player
- Window media player
Payment method
- Making micro payment
- Mobiles operator bills to its customers
- Multiple billing channel through internet service provided bills
Question 5
Do you think Soundbuzz is successful? What are the things
it can do to improve its business model? What can it learn from iTunes?
Answer
No, because Soundbuzz didn’t do the right decision
when making the partnerships with Motorola due to the company failed to manage
its own cellphone business (poor management and decision making), other than
that , Sondbuzz had less extensive music collection and its only supported the
internet explorer browser which is keep out a lot of users.
Soundbuzz shall support the popular browser like
Google Chrome, Opera and Safari for expand its music collection and attract
more users. Since most internet user are no more using internet explorer due to
it slow performance.
Soundbuzz shall learn from iTunes on how to provide a
service without ever making an online digital purchase, gives away new content
every week, so that user don’t have to buy anything and expanding their music
collection.
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